brand story – AyurvedicSutra
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Brand Story

Neha Abhinav Bansal was a corporate employee holding a managerial position in the banking sector. She decided to break free from the conventional path and follow her true passion. Her years of experience and exposure to the world of business provided her with invaluable insights, empowering her to embark on a journey as an entrepreneur.

Driven by her dedication to encourage and empower Indian SMEs, Neha founded her maiden venture, Ayurvedic Sutra. Her love for connecting with Indian roots led her to promote Indian handicrafts, supporting artisans across the country and showcasing Indian art and culture on a global stage.

However, Neha's passion extended beyond handicrafts. Her deep-rooted love for plants inspired her to plant thousands of trees as part of various plantation drives. Through this endeavor, she delved into the world of Indian medicinal plants, uncovering their countless benefits.

During her personal skincare journey, Neha noticed a significant gap in the market. She realized that the available skincare products were predominantly chemical-based, with potential long-term harm to the skin. Neha observed the rise of the Korean skincare regimen but felt that people were unaware of the incredible benefits of India's own Ayurvedic traditions in skincare. She recognized that Ayurvedic formulas had the power to make the skin glow from the inside out, without any harmful side effects. Driven by curiosity, Neha dove into Ayurvedic texts and started crafting a skincare regimen rooted in the ancient wisdom of Ayurveda.

With a burning desire to promote Indian Ayurveda worldwide, Neha founded a new brand in Ayurvedic skincare: Ayurvedic Sutra. Unlike ordinary cosmetics, Ayurvedic Sutra's products are categorized as Ayurvedic medicine due to their healing effects. Neha aims to bring the beauty and transformative power of Ayurveda to the forefront of the skincare industry, sharing its wisdom and holistic approach with the world.

At Ayurvedic Sutra, Neha assumed the role of leading Strategy and Marketing, shaping the business development and long-term goals of the venture. Her extensive technical background included prestigious projects, including collaboration with DRDO. Neha holds a B.Tech in Electronics & Communication and has pursued her Masters in Finance and Marketing from IBS, Mumbai. Prior to embarking on her entrepreneurial journey, she had worked with ICICI Bank in their Commercial Banking Division, gaining valuable expertise.

Apart from her professional endeavors, she has nurtured her love for travel, photography, and art. These passions have added a touch of creativity and curiosity to her entrepreneurial spirit, shaping her innovative approach to business.

Ayurvedic Sutra is more than just a skincare line. It’s a movement, a celebration of nature's gifts and a commitment to holistic well-being.Each jar and bottle holds the essence of Ayurvedic wisdom, inviting customers to slow down, connect with themselves, and embrace a mindful approach to beauty.

And so, Neha Abhinav Bansal's story intertwines passion, purpose, and the pursuit of promoting Ayurveda.Through Ayurvedic Sutra, she aims to empower individuals with the knowledge and transformative potential of Ayurvedic skincare, sharing the beauty of India's ancient wisdom with the world. 

About Ayurvedic Sutra

Welcome to our Ayurvedic skincare brand, where beauty meets nature. At Ayurvedic Sutra, we believe that skincare should be a holistic experience that nourishes both your body and soul. Our products are meticulously crafted using ancient Ayurvedic principles and the purest, all-natural ingredients to help you unveil your natural radiance.Each product is crafted based on the Panchmahabuta philosophy to please all the senses and create a transportive, immersive experience for the user.

We understand that true beauty starts from within, which is why we have carefully selected ingredients that have been used and trusted in Ayurveda for centuries. We pride ourselves on using exotic and potent herbs such as kesar,dates, elaichi, kumkumadi, chandan, ghee, and shea butter to create our luxurious range of creams, face washes, body butters, and face scrubs.Each product adheres to the highest standards of purity, authenticity, and quality.

Drawing from the rich tapestry of Ayurvedic tradition, Ayurvedic Sutra is a journey toward a harmonious existence, where nature's rhythms resonate within us. Indulge in our transformative elixirs, each formulated to resonate with your unique essence, embodying the holistic ideals of Ayurveda for a beauty that shines from the inside out.

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