The Story of Ayurvedic Sutra: Where Passion Meets Purpose

Neha Abhinav Bansal’s journey is one of courage, curiosity, and a deep connection to her roots. Once a corporate professional managing a thriving career in the banking sector, Neha chose to step away from the conventional path to follow her true calling—a decision that would change not only her life but also the way the world sees skincare.

With years of experience in the corporate world, Neha had gained invaluable insights into business and leadership. But her heart was drawn to something far more meaningful:

empowering Indian SMEs and celebrating the richness of Indian culture. This passion led her to launch her first venture, where she championed Indian handicrafts, supporting artisans and showcasing the beauty of Indian art on a global stage.

Yet, Neha’s love for her roots didn’t stop there. A nature enthusiast at heart, she planted thousands of trees through various plantation drives, immersing herself in the world of Indian medicinal plants. It was here that she discovered the incredible healing powers of these plants— a revelation that would shape her future.

A Personal Journey to Ayurvedic Skincare

Neha’s own skincare journey revealed a glaring gap in the market. She noticed that most skincare products were laden with chemicals, offering quick fixes but potentially harming the skin in the long run. While the world was raving about Korean skincare, Neha realized that people were overlooking the timeless wisdom of Ayurveda—a tradition that had been nurturing skin naturally for centuries.

Driven by curiosity, Neha delved into ancient Ayurvedic texts, uncovering the secrets of glowing, healthy skin. She discovered that Ayurveda wasn’t just about beauty; it was about healing from within. Inspired, she began crafting her own skincare regimen, blending the wisdom of Ayurveda with modern science.

The Birth of Ayurvedic Sutra

With a burning desire to share the transformative power of Ayurveda, Neha founded Ayurvedic Sutra—a brand that goes beyond ordinary cosmetics. Unlike conventional skincare, Ayurvedic Sutra’s products are categorized as Ayurvedic medicine, offering healing benefits that nurture the skin and soul.

Neha’s vision was clear: to bring Ayurveda to the forefront of the skincare industry. She wanted to create products that didn’t just enhance beauty but also celebrated the holistic well-being of every individual. Each jar and bottle from Ayurvedic Sutra is a testament to this vision, infused with the essence of Ayurvedic wisdom and crafted to help customers reconnect with themselves.

A Leader with a Vision

At Ayurvedic Sutra, Neha leads Strategy and Marketing, shaping the brand’s growth and long-term goals. Her technical expertise, including collaborations with prestigious organizations like DRDO, combined with her academic background—a B.Tech in Electronics & Communication and a Masters in Finance and Marketing—has equipped her with a unique perspective on business. But Neha’s journey isn’t just about professional achievements. Her love for travel, photography, and art has infused her entrepreneurial spirit with creativity and curiosity. These passions have shaped her innovative approach, making Ayurvedic Sutra not just a brand but a movement.